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EXECUTIVE MBA - Μάρκετινγκ Υπηρεσιών
Έγγραφα
EXECUTIVE MBA - Μάρκετινγκ Υπηρεσιών
Έγγραφα
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Lecture6_Reading_Customer-introduced-variability-in-services
288.28 KB
16/11/23
Lecture5_Reading_Servicescapes
1.58 MB
16/11/23
Lecture5_Mini-Reading_Why Instore-Atmosphere-Matters
62.3 KB
16/11/23
Lecture5_Mini-Reading_Creating-Retail-Store-InteriorsII
2.26 MB
16/11/23
Lecture5_Mini-Reading_Creating-Retail-Store-InteriorsI
57.56 KB
16/11/23
Lecture4-Reading_BlueprintingII
78.09 KB
16/11/23
Lecture4_Reading_BlueprintingI
85 KB
16/11/23
Lecture3_Supplementary_Reading-Types-of-Touchpoints
37.9 KB
16/11/23
Lecture3_Reading-The_CEO_Guide_to_Customer_Experience
89.11 KB
16/11/23
Lecture3_Reading-Design_Thinking
646.39 KB
16/11/23
Lecture3_Reading-Customer_Journey_Mapping
210.48 KB
16/11/23
Lecture2_Reading-Service-Excellence_II
220.88 KB
16/11/23
Lecture2_Reading-Service-Excellence_I
90.16 KB
16/11/23
Lecture2_Case-Study_Singapore Airlines
258.96 KB
16/11/23
Lecture2_Case-Study_Accenture
173.69 KB
16/11/23
Lecture1-Reading_The-Service-Dominant-Logic
201.38 KB
16/11/23
Lecture1_Reading-The-4-SMK-Myths
103.86 KB
16/11/23
Lecture1_Reading-Consumer-Behaviour-in-Services
1005.71 KB
16/11/23
CourseMaterial(Notes)
9.2 MB
11/12/23
course outline
199.53 KB
16/11/23
AdMatSollutionSelling
204.67 KB
25/11/23
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