Μάθημα : EXECUTIVE MBA - Μάρκετινγκ Υπηρεσιών

Κωδικός : MISC418

EXECUTIVE MBA - Μάρκετινγκ Υπηρεσιών

MISC418  -  Konstantinos Lionakis

Έγγραφα
Αρχικός κατάλογος
Ακύρωση
Όνομα Μέγεθος Ημερομηνία
AdMatSollutionSelling
204.67 KB 25/11/23, 2:58 μ.μ.
course outline
199.53 KB 16/11/23, 4:23 μ.μ.
CourseMaterial(Notes)
9.2 MB 11/12/23, 7:36 μ.μ.
Lecture1_Reading-Consumer-Behaviour-in-Services
1005.71 KB 16/11/23, 4:25 μ.μ.
Lecture1_Reading-The-4-SMK-Myths
103.86 KB 16/11/23, 4:26 μ.μ.
Lecture1-Reading_The-Service-Dominant-Logic
201.38 KB 16/11/23, 4:26 μ.μ.
Lecture2_Case-Study_Accenture
173.69 KB 16/11/23, 4:26 μ.μ.
Lecture2_Case-Study_Singapore Airlines
258.96 KB 16/11/23, 4:26 μ.μ.
Lecture2_Reading-Service-Excellence_I
90.16 KB 16/11/23, 4:27 μ.μ.
Lecture2_Reading-Service-Excellence_II
220.88 KB 16/11/23, 4:27 μ.μ.
Lecture3_Reading-Customer_Journey_Mapping
210.48 KB 16/11/23, 4:27 μ.μ.
Lecture3_Reading-Design_Thinking
646.39 KB 16/11/23, 4:27 μ.μ.
Lecture3_Reading-The_CEO_Guide_to_Customer_Experience
89.11 KB 16/11/23, 4:28 μ.μ.
Lecture3_Supplementary_Reading-Types-of-Touchpoints
37.9 KB 16/11/23, 4:28 μ.μ.
Lecture4_Reading_BlueprintingI
85 KB 16/11/23, 4:28 μ.μ.
Lecture4-Reading_BlueprintingII
78.09 KB 16/11/23, 4:29 μ.μ.
Lecture5_Mini-Reading_Creating-Retail-Store-InteriorsI
57.56 KB 16/11/23, 4:50 μ.μ.
Lecture5_Mini-Reading_Creating-Retail-Store-InteriorsII
2.26 MB 16/11/23, 4:29 μ.μ.
Lecture5_Mini-Reading_Why Instore-Atmosphere-Matters
62.3 KB 16/11/23, 4:29 μ.μ.
Lecture5_Reading_Servicescapes
1.58 MB 16/11/23, 4:51 μ.μ.
Lecture6_Reading_Customer-introduced-variability-in-services
288.28 KB 16/11/23, 4:51 μ.μ.