EXECUTIVE MBA - Μάρκετινγκ Υπηρεσιών

Έγγραφα

ΤύποςAρχείο ΚάτωΜέγεθοςΗμερομηνία
AdMatSollutionSelling 204.67 KB25/11/23
course outline 199.53 KB16/11/23
CourseMaterial(Notes) 9.2 MB11/12/23
Lecture1_Reading-Consumer-Behaviour-in-Services 1005.71 KB16/11/23
Lecture1_Reading-The-4-SMK-Myths 103.86 KB16/11/23
Lecture1-Reading_The-Service-Dominant-Logic 201.38 KB16/11/23
Lecture2_Case-Study_Accenture 173.69 KB16/11/23
Lecture2_Case-Study_Singapore Airlines 258.96 KB16/11/23
Lecture2_Reading-Service-Excellence_I 90.16 KB16/11/23
Lecture2_Reading-Service-Excellence_II 220.88 KB16/11/23
Lecture3_Reading-Customer_Journey_Mapping 210.48 KB16/11/23
Lecture3_Reading-Design_Thinking 646.39 KB16/11/23
Lecture3_Reading-The_CEO_Guide_to_Customer_Experience 89.11 KB16/11/23
Lecture3_Supplementary_Reading-Types-of-Touchpoints 37.9 KB16/11/23
Lecture4_Reading_BlueprintingI 85 KB16/11/23
Lecture4-Reading_BlueprintingII 78.09 KB16/11/23
Lecture5_Mini-Reading_Creating-Retail-Store-InteriorsI 57.56 KB16/11/23
Lecture5_Mini-Reading_Creating-Retail-Store-InteriorsII 2.26 MB16/11/23
Lecture5_Mini-Reading_Why Instore-Atmosphere-Matters 62.3 KB16/11/23
Lecture5_Reading_Servicescapes 1.58 MB16/11/23
Lecture6_Reading_Customer-introduced-variability-in-services 288.28 KB16/11/23