Tourism Marketing HERMA 004

Gounaris Spiros and Polina Papastathopoulou


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Συμπληρωματικά Στοιχεία:
This course aims at presenting the true context of marketing and particularly when applied in the tourism industry since heritage management and culture when coupled with the tourism industry represent an excellent opportunity for sustainable growth from which both the society and business benefit. Upon completing this course you should be able to understand the idiosyncrasies of tourism marketing, identify market opportunities and design an effective and integrating marketing strategy.



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