Web Mining

Εισαγωγή και εξοικείωση με τις μεθόδους Web personalization and recommendations (collaborative filtering), Web Advertising.

Λέξεις κλειδιά: Personalization, recommendations, Recommender Data Model, Scalability, Privacy and Trust, Robustness, Utilization, User Interests, Collaborative Filtering (CF), User-User Similarity, CF Recommender, Item-to-Item Collaborative filtering ,  Advertising, Traditional advertising,  Online advertising, Cost Per Impression (CPI), Cost Per Click (CPC) ,  Cost Per Action (CPA), Google AdWords