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MSc M&C International I Customer Journey and Experience

(ME474) -  KALIPSO KARANTINOU

Περιγραφή Μαθήματος

The optimization of the customer experience (CX/UX) is currently the number one corporate priority around the globe and the basis for the development of a competitive advantage. The customer centricity that lies at the heart of this approach is in alignment with the priorities and central tenets of the Design Thinking school of thought and allows companies to always start with their customers/start with their users; to focus on decoding their needs; to align all their decisions to the preferences and priorities of their key customers; and to create value for their valued customers. The mapping of the customer experience (CJM-Customer Journey Mapping) is a potent way to handle the complexity of the management of the customer experience that allows us to identify every detail of this experience; discern the factors that influence this experience; and discover ways to optimize the customer experience and achieve customer delight and loyalty.
 

Ημερομηνία δημιουργίας

Τετάρτη, 28 Μαΐου 2025

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