Παρουσίαση/Προβολή

MSc M&C International | AI & Marketing Seminar

(ME472) - D. Skarmeas, T. Lappas, K. Kaminakis

Περιγραφή Μαθήματος

A practical seminar grounded in academic research, exploring how generative AI can help marketing managers save time and enhance efficiency.

The seminar aims to:

-Familiarize students with the use of gen AI as a tool to take better decisions and develop creative ideas.

-Introduce the Chain of thought prompting approach that enables complex reasoning capabilities through intermediate reasoning steps.

-Show how gen AI tools can bring an idea to life with engaging prose, powerful visuals, and catchy videos and audio clips.

Ημερομηνία δημιουργίας

Πέμπτη, 15 Μαΐου 2025