Παρουσίαση/Προβολή

(ME462) -  Charalampos Saridakis

Περιγραφή Μαθήματος

This Brand Management course provides a comprehensive understanding of how to build, sustain, and grow a brand in today's dynamic marketplace. Students will learn the core principles of brand strategy, including brand positioning, equity, and identity, along with key tools for creating and executing effective marketing campaigns. Through case studies, real-world examples, and hands-on projects, participants will gain practical skills to manage a brand's reputation, drive consumer loyalty, and create value in competitive industries. Whether you aim to work in marketing, entrepreneurship, or corporate strategy, this course equips you with the insights to succeed in the world of branding.

Ημερομηνία δημιουργίας

Πέμπτη, 2 Ιανουαρίου 2025