Παρουσίαση/Προβολή

MSc M&C International | Digital Marketing I
(ME455) - Dimitris Drossos
Περιγραφή Μαθήματος
The course, among others, includes the following topics: (a) web analytics, (b) digital advertising campaigns and analysis of their performance (Google Ads / Meta Ads), (c) corporate presence in social networks and analysis of interaction with digital followers, (d) marketing strategy and digital business models, (e) consumer behavior online, (f) content marketing, (g) Search Engine Optimization, (h) e-mail marketing, (i) UX design.
Ημερομηνία δημιουργίας
Παρασκευή, 20 Σεπτεμβρίου 2024
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