Παρουσίαση/Προβολή

Εικόνα επιλογής

Social Networks: Theory and Practice (M.Sc. in Computer Science)

(INF405) -  KATIA PAPAKONSTANTINOPOULOU

Περιγραφή Μαθήματος

Basic elements of graph and network theory. The scale-free property. Dynamic laws and the six degrees of separation. Community and community detection. Models of information diffusion in social networks. Influence maximization and applications in marketing. Link analysis for web search. Basic concepts of online advertising. Types of advertising (mobile, display, native etc). Advertising campaign design. Google advertising and the platform Adwords. Real-time bidding.

Ημερομηνία δημιουργίας

Τετάρτη, 6 Φεβρουαρίου 2019

Σελίδα μαθήματος