Παρουσίαση/Προβολή

(ERASMUS157) -  POLYXENI PALLA

Περιγραφή Μαθήματος

This module introduces students to the principles and practices of Advertising and Integrated Marketing Communications (IMC), highlighting its central role in building strong consumer relationships in an increasingly fragmented media landscape.

Through a combination of lectures, case studies, and a team project, students will develop both theoretical understanding and practical skills necessary for designing, implementing, and evaluating integrated communication strategies in today’s dynamic business environment.

Ημερομηνία δημιουργίας

Κυριακή, 12 Οκτωβρίου 2025