Μάθημα : Advanced Customer Analytics

Data-oriented techniques for extracting patterns from sales, marketing, and customer data in order to support personalized marketing and customer relationship management. Propensity modeling & classification, association/rules analysis, dimensionality reduction, data clustering, text mining, collaborative filtering and social network analysis tools and techniques will be applied. The main objective of the course is to explain in detail the methodologies used in relationship marketing in order to gain actionable insights from data.