Ανακοινώσεις μαθήματος INTERNATIONAL BUSINESS

Last class of 13 Jan 2011 - IT WILL TAKE PLACE

Wed, 12 Jan 2011 00:00:00 +0300

The class on 13 Jan 2011 will take place as scheduled. Please also submit your case study (Starbuck\'s assignment) reports in this lecture.

NO class on 16/12 - Make up class on 13/1

Wed, 15 Dec 2010 00:00:00 +0300

As there will be no public transportation tomorrow in Athens (16/12), there will be no class for the International Business course. There will be a make-up class on 13/1 (the day of the submission of the group case work).

Starbuck\'s case: 30% of the mark

Wed, 20 Oct 2010 00:00:00 +0300

Please find attached the Starbucks case that you have to prepare for your group assignment (30% of your mark).

Students can also take into account in their assignments secondary material other than that presented in the case-text (e.g. material from the internet). This write-up report must not exceed 3,000 words. An indicative format for the presentation can be: Executive Summary, Introduction, Environmental Analysis, Competition, Internal Competencies and Strengths; [and primarily:] Discussion and Recommendations regarding the Specific Internationalization Issue, Conclusions, Recommendations, Appendices (if any). Students are advised to particularly emphasize the international business aspects of this case.

Please prepare this case in groups of up to 5 students. Hand only a hard copy of this case (i.e. no electronic file or email). The case due on 13/1/11 (last day of classes).